How Sollingen Became Indonesia's Most Searched Security Solutions Provider
From Page 5 to Position #1: A Complete SEO Transformation Story
π The Challenge: Hidden Fortress
When Sollingen.co.id first approached us, they were Indonesia's best-kept secret in security solutions. Despite installing high-security vaults in major banks and institutions nationwide, their digital presence was virtually invisible.
The Problems Were Clear:
- Ranking on page 5+ for crucial terms like "bank vault Indonesia" and "fireproof safe"
- Zero organic traffic from high-intent B2B searches
- Product pages that didn't speak Google's language
- Competitors with inferior products dominating search results
Average ranking position for target keywords
Total #1 rankings
Average ranking position for target keywords
Total #1 rankings
πΈ Split-screen showing a physical Sollingen vault installation (impressive, secure) next to a Google search results page where Sollingen is nowhere to be found on page 1.
π― The Strategic Blueprint
We didn't just optimize pagesβwe built a fortress of visibility. Here's our systematic approach:
Technical Rescue Mission
- Site Speed Optimization: Reduced load time from 8.2s to 2.1s
- URL Restructuring: Clean, keyword-rich paths for 200+ pages
- Mobile Optimization: Critical for 43% of security searches
- Sitemap Architecture: Proper indexing for all product pages
Page Speed Improvement
8.2s
2.1s
Content Transformation
From Product Listings to Authority Hub
- 78 product pages rewritten with detailed specs and use cases
- Comprehensive guides launched: "Complete Guide: Choosing Bank Vaults for Indonesian Financial Institutions"
- Case study pages created featuring real installationsβSEO goldmines
- Location pages built for Jakarta, Surabaya, Bandung + 8 major cities
Authority Building
Building Trust Beyond the Website
- 12 industry publication features (architecture, banking, security)
- 23 high-authority B2B directory listings
- Guest articles on fire safety and security compliance
- Strategic partnerships with security consultants
πΈ Three-pillar visual showing Technical SEO (foundation), Content Strategy (building), Authority Building (roof) as a house structure.
π The Results: Unlocking Growth
in 8 Months
Major Keyword Victories
πΈ Ranking graph showing upward trajectory from months 1-8, with callouts for major keyword wins.
π The Secret Ingredients
1. Hyper-Specific Content
We didn't write about "safes"βwe wrote about "fire-resistant document safes for Indonesian notaries" and "seismic-rated bank vaults for Jakarta's high-rise financial district."
2. Case Study Magic
Real installations became our best SEO assets. A detailed case study of a bank vault installation in Solo ranks #1 for "bank vault supplier Central Java."
3. Technical Excellence
You can't rank if Google can't crawl. We fixed the foundation before building the house.
4. B2B Keyword Psychology
We targeted decision-maker searches: "vault door specifications for banks," "fire safe compliance Indonesia," "security equipment tender requirements."
Key Takeaways for Security & Industrial Businesses
Organic Traffic Growth Journey
Starting Point
450
monthly sessions
End Result
2,287
monthly sessions
Total Growth
+408%
in 8 months
Content Performance Analysis
Keyword Ranking Improvements
Ranking Achievement Summary
156
Position #1 Rankings
89
Top 3 Rankings
234
Page 1 Rankings
Lead Generation Growth
Total Inquiry Growth
+312%
From 8 to 53 monthly inquiries
Qualified Lead Rate
62.3%
33 out of 53 inquiries qualified
Client Acquisition
23
Banking Institutions
15
Corporate Offices
9
Government Agencies
Geographic Lead Distribution
28 leads
35% of total
12 leads
18% of total
8 leads
12% of total
Geographic Expansion Success
From concentrated Jakarta presence to 23 cities nationwide. Leads now coming from previously untapped markets including Bali, Medan, Makassar, and beyond.
Ready to Unlock Your Industry's Hidden Potential?
Sollingen's transformation proves that even in competitive B2B niches, strategic SEO can deliver explosive growth. Whether you're in security, industrial equipment, or specialized B2B services, the right approach makes all the difference.
Your competitors are still hiding on page 5. Let's change that.
Get Your Free SEO Audit