Generative Engine Optimization (GEO) Strategy to Become a Reference for AI Chatbots

The rise of AI chatbots like ChatGPT, Google Gemini, and Bing Copilot has ushered in a new era of search behaviorāone where users increasingly rely on AI-generated answers rather than traditional search engines. This shift is giving birth to a new discipline: Generative Engine Optimization (GEO). Unlike traditional SEO, which focuses on ranking high in […]